London 2012 Olympics: International Olympic Committee launch social media platform, ‘Olympic Athletes’ Hub’

April 19th, 20123:36 pm @


“With the launch of the Hub, we are creating a paradigm shift in the
communication around the Olympic Games, and we are excited to offer this
opportunity for greater engagement and interaction between Olympians and
their fans.

“And we reached an important milestone on the Hub of 1,000 Olympic
athletes and it just happened to coincide with 100 days to go: destiny!”

The Hub is a searchable directory of Olympians that provides posts from their
Facebook and Twitter accounts and other information designed to connect
people with their favourite athletes.

So, aside from an aggregated feed, what does the Hub offer that neither
Facebook nor Twitter can provide? By way of an incentive users are
encouraged to interact with the site and connect with their personal
Facebook and Twitter sites.

These rewards unlock secret training tips from Olympic legends, including
Nadia Comaneci, Telegraph columnist Edwin
, Mark Spitz, Yelena Isinbayeva and Jayne Torvill and
Christopher Dean.

“There are a number of reasons people will want to sign up to the Olympic
Athletes’ Hub,” continued Huot. “The first is because it’s
fun! Moreover, the Hub is a trusted resource for access to an athlete’s
official Twitter and Facebook accounts (as opposed to fake, unauthorized
accounts established by someone other than the athlete).

“The IOC established its own verification system, working with National
Olympic Committees and International Sports Federations, so that only real
athletes sign up.

“Of course, fans don’t have to sign up – it’s up to them. But if they do
sign up, they can partake in a ‘Game for the Games’. The more athletes they
follow and the more tips/videos they watch, the more points they earn
towards winning virtual medals and eventually unlocking real-world rewards
such as collectable Olympic items (pins, autographed t-shirts and more).”

Further, during the London Games, a special section will be launched on the
Hub where users can view in real time what the athletes competing at the
Games are saying on social media sites. “The site will continue to evolve
leading up to and during the Games,” Huot added.

“Some of the features you can look forward to include live streams of
updates of all the athletes, live chats from the Athletes’ Village – these
will include athlete QAs and photos sharing – more and more training
tips from Olympic legends. There will be some fun surprises, too.

“The Olympic Games have at its heart the athletes. The hub also has the
athletes at its heart. We want the hub to be a platform which can inspire
athletes and fans to share the Olympic values of friendship, respect and
excellence through their everyday stories.”

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