State-owned RBS could add Glasgow 2014 to already burgeoning portfolio of sports sponsorships

February 8th, 20125:21 am @


With SNP leader Alex Salmond scheduling an independence referendum for autumn
2014, the Commonwealth Games are likely to be used by both devolutionists
and their opponents as a platform.

Even with the addition of Glasgow 2014, the list of RBS-backed events will not
be as lavish and indulgent as when Fred Goodwin was in charge and gave the
green light to sponsorship of the Williams F1 team, and a roster of
“ambassadors” including Jack Nicklaus and Sir Jackie Stewart.

The high point of Goodwin’s indulgence came at the 2005 Open at St Andrews,
when RBS printed £5 notes with Nicklaus’s image on them.

Unfortunately for him it made no difference to his campaign to gain RA
membership, which was quietly blackballed once the bank collapsed.

Olympic Stadium confusion continues
Further confirmation that the process for finding tenants for the Olympic
Stadium is driven by lawyers and paranoia over a potential legal challenge
comes in the latest statement from the Olympic Park Legacy Company.

The OPLC chose to formally announce that it is seeking a naming-rights partner
for three venues in the Olympic Park including the stadium and aquatics
centre, something that was already widely known, via a press release sent at
10pm on Monday under embargo until 5am yesterday.

The OPLC blames concerns of its lawyers for the unhelpful timing and the
pointless embargo. It is seeking £10 million a year for a multi-venue deal,
a figure seen as extremely optimistic given the lack of clarity over the
stadium tenants.

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