New York elevator accident: Madison Avenue ad exec Suzanne Hart crushed to death

December 15th, 20115:18 am @

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New York elevator accident: Madison Avenue ad exec Suzanne Hart crushed to death

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Victim: Suzanne Hart, 41, was crushed to death in the freak elevator incident at her office Wednesday

Victim: Suzanne Hart, 41, was crushed to death in the freak elevator incident at her office Wednesday

Two other people suffered minor injuries in the horrific tragedy, which took place inside a 25-storey building in Manhattan’s Madison Avenue. They were taken to New York University Hospital where they were treated for trauma after they had watched in horror as Ms Hart died. Fire officials believe the elevator rose at least two floors.

The 41-year-old died after she was pinned between the elevator and shaft wall as the lift dragged her up.

Responding: Emergency personnel gather outside the building where the 41-year-old was killed on the scene, treating only others for trauma

Responding: Emergency personnel gather outside the building where the 41-year-old was killed on the scene, treating only others for trauma

in New York

New York: The accident – which killed one and injured two others occurred around 10am today at 285 Madison Ave, between 40th and 41st streets

Exterior: The front of the building, which houses advertising giants YR - the woman is believed to have worked there

Exterior: The front of the building, which houses advertising giants YR – the woman is believed to have worked there

The networking site LinkedIn lists a Suzanne Hart as director of new business content and experience at advertising giants Young Rubicam, who have their offices in the building.

Suzanne was described by colleagues as someone who had 'big smiles and a quick wit'

Suzanne was described by colleagues as someone who had ‘big smiles and a quick wit’

The New York Daily News said she was in charge of helping to drum up new business and prepare pitches for new clients and was described as a
‘crazy hard worker’ by colleagues.

One told the paper: ‘Most people who worked with her would tell you that she was one of the nicest people around. She was known for her ‘big
smiles and a quick wit.’

It is not yet known what caused the elevator to fail.

The building is also home to several other advertising agencies including Blast Radius, Kang Lee and BrandBuzz and Bravo.

Building: The freak accident took place at the offices of Young and Rubicam - as well as other businesses - in the 25-storey building

Building: The freak accident took place at the offices of Young and Rubicam – as well as other businesses – in the 25-storey building

High rise: The building is 25 stories tall and is thought to have fallen two floors

High rise: The building is 25 stories tall and is thought to have fallen two floors

Workers were evacuated and some were crying as they came outside.

Art director Lee Tripe told the New York Daily News he was riding in another elevator when the accident occurred.

‘I was going up in the elevator. I heard a loud crash, then I heard the alarm,’ he said. ‘Someone was pressing the alarm. I didn’t know what the hell was going on.’

The building’s elevators have received many safety violation citations over the years. The complaints were all dismissed by the New York City Department of Buildings, according to BIS records online.

Article source: http://www.dailymail.co.uk/news/article-2074166/New-York-elevator-accident-Madison-Avenue-ad-exec-Suzanne-Hart-crushed-death.html?ITO=1490